Your biggest AI mistake

The productivity payoff is here, the race for regulated markets has begun, and the AI talent war is now a national security issue.

Hi, your strategic AI update is here.

AI's productivity payoff is now visible in GDP, OpenAI is making its move on regulated industries, and China is treating Meta's talent acquisition as a national security threat. The stakes are too high for experimentation. Scattered, low-impact AI pilots are now a dead end.

In today's lineup: 

Robots

  • AI pilots are the new dead end

  • Real ROI from Gen AI

  • Glean or Hebbia for your enterprise AI search?

People

  • Hayden Brown turns a threat into a high-value service

Love

  • The antidote to a disconnected strategy

  • Transformative Reads: Thinking, Fast and Slow by Daniel Kahneman

ROBOTS πŸ€–

How are robotics and AI changing industries? We break down the latest news, tools, and innovations for you.

Top Insights

AI pilots are the new dead end

The market has moved on from scattered, low-impact AI pilots. Reports from Deloitte, PwC, and the MIT Sloan Review show 75% of large companies are deploying autonomous agents into core operations this year. The focus is no longer on experimentation but on surgical, outcome-driven AI that solves a specific business problem.

Your playbook for the post-pilot era:

  • Solve one expensive problem with automation instead of launching another broad AI initiative.

  • Let the business units who feel the pain lead AI deployments, tying results directly to their P&L.

  • Demand 90-day ROI for every AI pilot before committing any resources to scaling it.

  • Establish clear rules for operational risks like data use and decision oversight from day one.

What is the biggest barrier to AI adoption for your team right now?

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Real ROI from Gen AI

How human-centric AI delivers business results

Tool Spotlight

Your weekly briefing on tools that create competitive leverage

Glean or Hebbia for your enterprise AI search?

Just raised $150 million at a $7.2B valuation, signaling massive enterprise demand for AI search.

Best for: Teams needing a turnkey solution to instantly search across all company apps and find institutional knowledge.

Choose if:

  • Need to connect to dozens of apps like Slack, Jira, and Drive on day one.

  • Want to equip non-technical users with a powerful, universal search tool.

  • Prioritize speed-to-value and ease of use for immediate operational wins.

Best for: Ops and innovation teams performing deep, complex analysis on massive document sets (legal, finance, R&D).

Choose if:

  • Need an AI analyst to reason over dense, unstructured data in financial reports or legal contracts.

  • Require verifiable, fact-checked answers with citations directly from source documents.

  • Want to build automated workflows based on the information found in your files.

3 other AI knowledge tools to explore...

  • Coveo: A powerful, composable AI platform for building search applications tailored to specific business needs.

  • Vectara: A developer-focused API for building grounded generation applications with retrieval-augmented generation.

  • You: A conversational AI search engine that offers customized experiences for consumers and enterprises.

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PEOPLE πŸ‘₯

Meet the innovators turning bold ideas into real-world impact.

Transformation Champion

Hayden Brown turns a threat into a high-value service

Generative AI threatened to make Upwork's freelance marketplace irrelevant. CEO Hayden Brown’s response was to integrate the technology directly into the platform. She launched an AI Services hub and new tools designed to augment, not replace, human skill. This move was a bet on a future where AI makes human expertise more valuable, not obsolete, giving freelancers a way to deliver higher-value work and protecting the company's core business from automation.

LOVE ❀️

Practical wisdom, growth tactics, and a must-read book that will challenge the way you think.

The antidote to a disconnected strategy

Most AI projects fail because they are disconnected from the business. A company's strength comes from three sources working together: the expertise of its people, its operational data, and its intelligence tools. When these are isolated, they just create more work.

Three shifts to connect your strategy:

  1. Start with your people. Turn your top performers' undocumented knowledge into a system everyone can use.

  2. Connect your data. Get your systems talking so marketing, finance, and operations all see the same reality.

  3. Add intelligence last. Build AI that learns from your team and your data, so it solves real problems.

Learn more in my article.

Transformative Reads

One book, handpicked from my conversations with friends, industry leaders, and tech innovators:

Thinking, Fast and Slow by Daniel Kahneman breaks down the two systems that drive how we think. "System 1" is fast and intuitive, while "System 2" is slow and logical. Kahneman shows how relying on gut feelings often leads to major errors in judgment and reveals the cognitive biases that shape our decisions.

Perfect for: Tech, data, and innovation leaders.

In Culture

The definition of "for the benefit of humanity" is now a legal question of fraud for a jury to decide.


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Much Love,
Matt and the Future Works team

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