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- The $98.9B AI shift coming in 2025
The $98.9B AI shift coming in 2025
Also, my wild ride at CES 2025, build an Innovation Machine in just 1hr a week, and Gen AI use-cases you need to know.
Hi there, welcome to your Lighthouse!
In today's lineup:
🤖 Robots
What to expect from AI this year
My wild ride at CES 2025
Gen AI use-cases you need to know
Google's Project Mariner, your web co-pilot
🧑🤝🧑 People
Rita McGrath: The "Strategic opportunity spotter”
❤️ Love
Build an Innovation Machine in just 1hr a week
Last call for The LEAP Guide giveaway!
Reading time: 5 min.
ROBOTS 🤖
2025 is when AI gets real
Every few decades, technology takes a giant leap that changes how we all work. The steam engine did it. The internet did it.
And now, AI is about to do it again. Google Cloud's latest report shows us exactly how – and trust me, it's not what you might expect.
What's coming our way
AI that sees, hears, and understands - market growing to $98.9B by 2037
Smart AI helpers making teams work 15% faster
Search that actually understands what you're looking for
Customer service that feels human (finally!)
Security that saves companies $2.2M on breach costs
89% of leaders expect AI to revolutionize their products and services.
Not all smooth sailing
Making AI bigger isn't working anymore. It's like trying to make a car go faster by just adding more fuel - there's a limit. Plus, AI's running out of good data to learn from, and using fake data might teach it the wrong things.
Many companies rushed into AI in 2024 with test projects that failed to scale. They missed crucial elements such as system infrastructure integration, security guardrails, and quality controls. Only 25% of companies are confident about their IT being capable of handling AI at scale.
What this means for business
Having the latest AI tools means nothing if you can't use them strategically. Start small, but start now.
Wondering how to ride this wave? Let's chat about making AI work for your business.
My week at CES 2025: Bots, bots, cars, bots. Embodied AI is here
Phew! After five days roaming the halls with over 138,000 other tech enthusiasts at CES...
One thing's crystal clear: AI is everywhere and it means business.
Never thought I'd be dreaming of a Honda, but here we are. Their "0 SUV" prototype with its fancy ASIMO OS just made every other EV look like yesterday's news. Best part? It's hitting our shores first in 2026, straight from their Ohio factory. (Take that, Tesla!)
Robots stole the show this year – and I'm not talking gimmicks. From coffee-making assistants to construction aids, these edge AI-powered helpers are looking seriously ready for business.
Just see my short video of this madness on LinkedIn:
Bottom line...
This year's CES proved that while everyone's talking AI, 2025 might be the year it actually has to prove its worth. If you missed the show, don't worry – your competitors were probably too busy being dazzled by all the shiny new toys to notice the real business opportunities.
Top Bites ⚡
Gen AI in Action 🚀
Curious how industry leaders are driving real results with AI? Here are three powerful examples from companies transforming their work right now…
AES transformed energy safety audits using AI agents, cutting costs by 99% and reducing audit time from 14 days to just one hour.
Toyota's AI platform enables factory workers to create ML models independently, saving 10,000+ man-hours yearly.
Suzano implemented an AI agent that translates natural language to SQL queries, achieving 95% faster data access for 50,000 employees.
Tool Spotlight 🔧
Google's Project Mariner, your browser just got smarter
Forget endless clicking and form-filling. Google's Project Mariner is built on Gemini 2.0. It’s an AI agent designed to automate web tasks, acting as your personal web navigator.
Why Project Mariner is making waves
Its AI operates as a Chrome extension, understanding everything on your screen.
Just type your instructions and Mariner will automate executions.
Achieved an impressive 83.5% accuracy on the WebVoyager benchmark.
Its built-in safeguards operates under human supervision.
Leverages Gemini 2.0 for adaptive reasoning and real-time interactions.
While still in its early stages, Project Mariner is setting the stage for a future where AI navigates the web on our behalf—efficiently, safely, and intuitively.
PEOPLE 👥
Transformation Champion 🏆
Rita McGrath: The "Strategic opportunity spotter"
While others are paralyzed by uncertainty, Rita McGrath sees 2025's massive disruptions as a goldmine of opportunities for those ready to take action. Where most see threats, she spots the golden opportunities hiding in plain sight - from AI reshaping how we work to what she calls the "supercycle" of changes happening right now.
Turning chaos into gold
How to make uncertainty work in your favor
Spotting massive changes before everyone else does
Building a business that rolls with the punches
Keeping your options open instead of sticking to one rigid plan
Turning industry shake-ups into your secret weapon
Her big take? Don't wait around for things to get "back to normal" - that's not happening! The real winners are already out there turning today's chaos into tomorrow's breakthrough.
Want more? Get Rita's latest takes
LOVE ❤️
LEAP Forward 🐸
How to build an Innovation Machine in just 1hr a week
At JLL, a global company with over 100,000 employees, we started with just five people meeting weekly to tackle AI innovation.
That small team's effort led to a successful board presentation and unlocked company-wide implementation. That's the power of what I call an Innovation Machine.
Instead of hoping innovation happens by chance, you build a simple system that runs in 3-month cycles. Each cycle starts with just 5 people meeting for 1 hour a week.
During these cycles, your team:
Finds new opportunities
Picks the best ones
Creates action plans
Tests quick prototypes
The real magic?
Once you complete a cycle, you can start two new ones. Soon multiple teams across your organization are discovering and implementing new ideas. No massive budgets needed, just a simple system that produces innovation again and again.
Ready to build your Innovation Machine?
Start small: gather 5 people and block one hour next week. That's all it takes to plant the first seed. More tips at The LEAP Guide.
Last call for The LEAP Guide giveaway! 🎁
I'm giving away 25 copies of the new edition that just hit Amazon bestseller status (those 5-star reviews mean the world! 🙏).
Whether you're just starting with AI or scaling your efforts, this guide breaks down exactly what you need to succeed in 2025.
No fluff, just practical, actionable steps that are already helping hundreds of leaders get real results.
👉 Quick, enter here before it's gone!
THAT’S A WRAP!
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Thanks for making every word worth writing! See you next week!
Much Love,
Matt and the Future Works team
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