- 🗼 Lighthouse — Newsletter by Future Works
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- 170M new jobs by 2030?
170M new jobs by 2030?
Also, living intelligence just changed the game, new Adobe’s Firefly gen AI, and the hidden ROI of small wins.
Hi there, welcome to your Lighthouse!
"Doing all these things won't necessarily make the job of managing a creative culture easier. But ease isn't the goal; excellence is.”
— Ed Catmull, Former Pixar co-founder and Disney Animation chief
In today's lineup:
Robots
The new AI wave is here
3 inspiring Gen AI use-cases
Adobe image editing just got “bulky”
People
An innovation advice from George Krasadakis
170M new jobs by 2030?
Love
Why top leaders are betting on incremental innovation
Book rec: Simon Sinek’s The Infinite Game
Reading time: 5 min.
ROBOTS 🤖
Top Bites ⚡
Mira Murati’s AI startup makes first hires, including former OpenAI executive
Cisco unveils AI defense to secure the AI transformation of enterprises
NVIDIA statement on the Biden administration’s misguided ‘AI Diffusion’ rule
OpenAI courts Trump with vision for ‘A.I. in America’
The one skill that will define success in an AI-driven world
Meta’s factchecker cut has sparked controversy
AI meets living intelligence

FTI's December report reveals we're at an inflection point. AI, advanced sensors, and bioengineering are merging to create "living intelligence.” And U.S. productivity has doubled to 2.7% as a result.
Why this flywheel effect matters now?
Look at John Deere, they're combining sensor networks with AI to revolutionize agriculture. Healthcare companies? They're deploying AI-powered biosensors for real-time patient monitoring. The result? A powerful flywheel where advances in one area accelerate progress everywhere else.
Here’s your 90-day action plan
The market leaders aren't waiting. They're integrating technologies systemically, identifying convergence opportunities, and building cross-functional teams.
With the next 3-5 years determining market leadership, here's your key question: Where do these technologies intersect in your business model and operations?
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Gen AI in Action 🌊
Want to see how three companies are leveraging AI to deliver game-changing ROI? Let's dive in…
Bayer's Climate FieldView uses AI to optimize fertilizer, boost yields, and cut carbon emissions with 250+ data layers.
Geotab's Vertex AI analyzes billions of daily data points, improving fleet efficiency, driver safety, and decarbonization.
Using Vertex AI, Elia Group's eCO2grid forecasts CO₂ intensity, reducing emissions and advancing energy sustainability.
Tool Spotlight 🔧
Edit 10,000 Images in 60 seconds
The days of manual batch editing are over. Adobe's Firefly generative AI just turned weeks of image editing into a single click.

One reason you’ll be happy about this: Zero coding required. Just drag, drop, and let AI do its magic. Think about what this means for your team:
Background removal and replacement at scale
One-click resizing for TikTok, Instagram, and Facebook
Instant batch processing up to 10,000 images
Automatic formatting for print and digital
While it's not perfect yet (the resizing tool is still finding its feet with complex images), early adopters are already slashing production time from days to minutes.
Yes, there's a premium price tag. But ask yourself: What's the cost of not automating these tasks in 2025?
PEOPLE 👥
Transformation Champion 🏆
An advice from George Krasadakis about driving real innovation

I had the chance to reflect on a wisdom from George Krasadakis, and it hit me like a bolt of clarity: “Most companies focus on looking innovative rather than being innovative.”
He stressed that innovation isn’t just about ideas, it’s about bringing them to life with execution. When people are inspired and truly believe in the mission, innovation flourishes.
As George puts it, “The single most important success factor is a vivid environment characterized by 'diversity of thought' and a special 'discovery mode.'”
George Krasadakis is an innovation architect with 20+ patents in AI. He transformed innovation at Microsoft and Accenture.
Want more? Get his full innovation playbook
How AI will transform your department by 2030

The World Economic Forum's latest report shatters the AI doom narrative.
By 2030, we're looking at 170 million new jobs, with only 41% of companies planning workforce reductions through AI. The real story? It's about transformation, not replacement.
Here's what it means for leaders
For Tech: 86% of companies are focusing on AI augmentation over automation
In Operations, work will split evenly: 33% human, 33% machine, 34% collaborative
In Marketing, creative thinking has hit the top 5 essential skills list
Eyes on this insight
63% of organizations say skills gaps, not technology, are their biggest challenge. That's why 77% are betting on reskilling over replacement.
And in this bottom line…
Success in 2030 won't come from having the most AI, but from mastering human-AI collaboration.
LOVE ❤️
LEAP Forward 🐸
The hidden ROI of small wins
While everyone's chasing the next big disruption, 76% of sustainable growth comes from small, consistent innovations.
The compound effect in action
Operations: Minor process tweaks that slash costs by 2-3% monthly
Tech Teams: Quick sprints that boost system efficiency week over week
Marketing: Small A/B tests that gradually double conversion rates
Start your 30-Day action plan by…
Mapping your "1% opportunities." These are areas where tiny improvements compound quickly.
Creating rapid feedback loops to measure and scale what works
Building a reward system that celebrates incremental wins (they add up faster than you think)
While your competitors chase moonshots, you could be building an unstoppable growth engine, one small win at a time.
More on accelerating innovation in The Leap Guide.
Book of the Week 📖
The Infinite Game by Simon Sinek

Leadership is a journey, not a race. Sinek challenges us to think beyond short-term victories. He encourages us to embrace an enriched mindset of resilience, trust, and lasting impact.
Key takeaways to level up
Redefine success by focusing on long-term value over quick wins.
Learn how to inspire teams and thrive in uncertain times.
This is perfect for: Visionaries ready to lead with purpose and shape the future.
"A thought-provoking guide to rethinking leadership and creating a sustainable, purpose-driven culture." – Harvard Business Review
Meet our LEAP Guide winners!! 🎉
Congratulations to our 25 winners who will be receiving their copy of The LEAP Guide!

Cally Mervine, Titilayo O Yasukawa, Damir Yandrich, Saurabh Jha, Sasha Egorova, Geordon Streat, Asya Shein-Alexander, Jill Finlayson, Joe Oquist, Angelina Melendez, Michael Fanning, Angelos Pastras, Canay Atalay, Arno Boersma, Matthias Kramer, Mariya Peykova, Rasmus Jõenurm, Aleksandra Ścibiorek, Franklin Costa, Anthea Sargeaunt, Adam James, Milla Tchernetsky, Eric Peck, Gary Andrews, and Prabhakar Yadav —you made it!
Winners, check your inbox! I’d love to hear your thoughts once you’ve dived in.
To everyone who joined in—thank you. Your support means the world to me.
In Culture 🤌

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Thanks for making every word worth writing! See you next week!
Much Love,
Matt and the Future Works team
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